Three Great Ways to Comment as a Page

Feb
2011
11

posted by on FaceBook, marketing, Social Media, social media marketing

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Wow. What a day in the Social Media world. Facebook has launched some pretty hefty changes to its Business Page format. They’re great changes, too – all of which in essence allow pages to act as people – liking other pages, commenting as the page’s identity on other “liked” pages, and so forth.  I’m not going to detail those here. Others already have, and quite well, I might add.

Instead, I want to focus on one of the key features and offer some ideas on ways to use it that can be great for your page’s ability to add ‘likes,’ build relationships, and promote cross marketing.  I’m referring to the ability to comment, as a page, on other pages that your page likes. This one development alone is huge! Here are some thoughts to get you going on how to use it:

  • If your Facebook page is for a restaurant, you can find businesses or organizations in close proximity and post about your fare and services. What a great way to help drive traffic to your door. Then try a post on your own page promoting that business or organization in a helpful and conversational way.
  • Sponsoring a big event with a Facebook presence? Weigh in with a “thank you” and let them know, for example, that you’ll be tweeting and posting updates to help publicize that event.
  • What about pages for locations? Here in Charleston there is a page called “Charleston.” For a location page, you could offer info about an upcoming event, interesting historical tidbits, etc. If you happen to be a local touring company, a couple of tips on “must see” sites would be great on a location page.

One concern I do have about this feature is whether or not it could promote “spamminess.” I do want to caution great care, consideration, and selectiveness in the types of posts you put out there, and where. Don’t run out and post broadcast type ads. When in doubt, contact the business and ask permission to post on the page, offering first to promote them in some way. Think in terms of giving away great info, not advertising for sales.

Here’s a link to a great article on  “Ten Things Admins Should Do Right Now” with the new format. Great stuff!

So what do you think of these changes? I’d love to hear your ideas on ways you plan to use the one I highlighted, or any of the other new features.

Liz DeLoach is a Social Media Consultant, Les Mills Fitness Trainer, wife and mom of two teens (help!) in Charleston, SC. Follow her on Twitter @lizdeloach. And, be sure to stop by her page at Social Moms.

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