Six Crucial Questions


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Social Media Marketing is about engagement with your customers. It’s about connecting, and providing content of value. It’s a great way to find new leads, get your name in front of people, and expand your reach….

Blah, blah, BLAH.

All right, enough of the platitudes on social media. You’ve probably heard them all before. You may be nodding your head in agreement, or wondering how many more marketers will tell you it is a prerequisite to business success in the future.

The fact of the matter is, social media may or may not be a lynchpin to your businesss’ future success.

Plenty of successful companies have yet to jump on the social media bandwagon for a number of reasons. Lack of know-how, time and/or personnel to do so effectively, skepticism about the ROI that can be generated, and whether it will be sufficient to justify the time and money spent to undertake it, are but a few core issues that companies must address for themselves.

To determine whether or not to begin – or even continue – a journey into the social universe, consider:

  • What do you need a presence to accomplish?
  • Who will maintain it? How often will the information be updated?
  • How much time are you willing to allocate to learn how to do it well? To content development?
  • Who are you trying to reach?
  • Which mediums are best for your particular business?
  • How will success be measured?

In upcoming posts. we’ll delve into considerations for each of the above areas to help you determine if social media marketing is right for your business. Know this: If you don’t have a plan that addresses all of these questions, you might as well skip it altogether.

Because the truth is: No presence at all is better than one that languishes under the weight of ineptitude and neglect.

Liz DeLoach is a Social Media Consultant, Les Mills Fitness Trainer, wife and mom of two teens (help!) in Charleston, SC. Follow her on Twitter @lizdeloach. And, be sure to stop by her page at Social Moms.

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