Hello, Blog! Have you missed me?
2010
It is with more than just a little embarrassment that I write this Blog post. Why? Well, check the date of my last one. Go ahead – scroll down – I’ll wait for you.
Did you see that? July 13th. Almost six weeks ago. Not good. I know all too well the value of business blogging. It is a great way to establish yourself as a thought leader in your field, share worthy ideas with others, and boost your search rankings. Content is king; therefore, it’s important to feed your website and other online presences with fresh information so you’re more readily found online. I love to share what I’ve learned; the how-to’s, the lessons learned and the “I’m-not-sure what-this-is-yet, but keep reading.” (Pssst….that would be this post.)
I’m not going to make excuses about why I haven’t been here lately. If you’ve ever blogged, you know what those excuses are (think Life 101 – stuff happens) and have probably experienced them yourself. And guess what? None of these things are usually the real reasons people stall in their blogging efforts. My theory is that people who enjoy writing stall out because they’re just not ‘feeling it’ for some reason. (Hand raised.) Whether for business or pleasure, what you write has to really matter to you on some level. And, there has to be a bit of you in it. Even if it’s for business – yours, or a client whose Blog you maintain. A bit of your personality and know-how should permeate each post you write.
So, I’ve come to a few realizations about what it will take for me to ‘feel it’ and contribute here much more often. My goal is once a week minimum. (Feel free to hold me to that.) While the main thrust will still be social media marketing – a subject I love – I’m not necessarily going to tackle such widely addressed topics as Social Media ROI or The Explosion of Mobile Geolocation Networks and What It Means. Yes, they’re important, but you can Google them as I have for a wealth of great info. There’s no need for me to add to the noise. I’m just going to write about what helps and moves me, with my own unique slant, and the goal of helping and moving you, too.
I’d love to hear from you on ways you’ve re-ignited your own writing, or any other related insights you’d like to share. See you again real soon. I promise. (Oh, and please click ‘Read More” to go to comment section.)
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Social Media Management
My biggest problem, I realized, was thinking that I SHOULD write about certain topics because so many others in my field do. Then I realized that was THE reason I shouldn’t worry myself with addressing the same topics. Unless, of course, I felt the need to express an opposing viewpoint, as with my ‘Social Media and The Delete Key’ post.
Remember the saying, “Do what you do best, link to the rest.” There is nothing wrong with a quick posts that points the way to other useful information. No need to restate it. What we want to hear from you is your viewpoints and your insights.
As for how to ignite that interest in writing? I don’t know! I go a long time between posts also. Most of the time my posts come from people asking the same question repeatedly or having the same problems. Such was the case when I wrote my most recent post about backups – I was seeing too many people suffer.
So, listen to your clients and friends. What are they saying? What are they asking about? What are they seeking your advice on? There is what you should be writing about.
carnellm´s last [type] ..3-2-1 Backup!