Hello, Blog! Have you missed me?
It is with more than just a little embarrassment that I write this Blog post. Why? Well, check the date of my last one. Go ahead – scroll down – I’ll wait for you.
Did you see that? July 13th. Almost six weeks ago. Not good. I know all too well the value of business blogging. It is a great way to establish yourself as a thought leader in your field, share worthy ideas with others, and boost your search rankings. Content is king; therefore, it’s important to feed your website and other online presences with fresh information so you’re more readily found online. I love to share what I’ve learned; the how-to’s, the lessons learned and the “I’m-not-sure what-this-is-yet, but keep reading.” (Pssst….that would be this post.)
I’m not going to make excuses about why I haven’t been here lately. If you’ve ever blogged, you know what those excuses are (think Life 101 – stuff happens) and have probably experienced them yourself. And guess what? None of these things are usually the real reasons people stall in their blogging efforts. My theory is that people who enjoy writing stall out because they’re just not ‘feeling it’ for some reason. (Hand raised.) Whether for business or pleasure, what you write has to really matter to you on some level. And, there has to be a bit of you in it. Even if it’s for business – yours, or a client whose Blog you maintain. A bit of your personality and know-how should permeate each post you write.
So, I’ve come to a few realizations about what it will take for me to ‘feel it’ and contribute here much more often. My goal is once a week minimum. (Feel free to hold me to that.) While the main thrust will still be social media marketing – a subject I love – I’m not necessarily going to tackle such widely addressed topics as Social Media ROI or The Explosion of Mobile Geolocation Networks and What It Means. Yes, they’re important, but you can Google them as I have for a wealth of great info. There’s no need for me to add to the noise. I’m just going to write about what helps and moves me, with my own unique slant, and the goal of helping and moving you, too.
I’d love to hear from you on ways you’ve re-ignited your own writing, or any other related insights you’d like to share. See you again real soon. I promise. (Oh, and please click ‘Read More” to go to comment section.)