Archive for the ‘Twitter’ Category

posted by on FaceBook, Social Media, Social Media Marketing for Business, Twitter

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Conventional wisdom says when you manage an online social media marketing presence for a business, you should be quick to respond to complaints such as posts on Facebook, negative tweets, and unfavorable reviews on review sites. Generally speaking, this is good advice. Daily, I see comments that go unaddressed for days, weeks, and even months. […]

posted by on FaceBook, Opinions, Social Media, Twitter

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This post is for the staff of the Cooper River Bridge Run, and everyone who participated this past weekend. Or wished they could. Or avoided any travels downtown because of it. You get the idea. I’m disappointed in the PR from the Bridge Run since, and I have a compelling discovery to share  about their […]

posted by on social media marketing, Twitter

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Are you just getting started with   Twitter?   Wondering what  to do there?  You’re  not alone! Every day I  get questions and puzzled looks   when I mention it.  The feeling “I don’t get it” still looms large for many. That’s OK;  Twitter has a language and rules all its’ own, and takes time […]

posted by on blogging, FaceBook, Online Reputation Management, Opinions, Social Media, Twitter, YouTube

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My last Blog post was about the Maryland Department of Corrections story in which an officer re-applying for his job  was requested to surrender his Facebook log-in info as a precondition for employment.  The officer complied, albeit reluctantly. Shortly thereafter, the Maryland ACLU filed a formal complaint. This article is a recent update which offers an […]

posted by on FaceBook, marketing, Opinions, Social Media, social media marketing, Twitter

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Last week, I offered six crucial questions that businesses should consider before they delve into a social media presence. Question one involves figuring out what you want your presence to accomplish for your business. Which begs an even more basic question: How do you decide what those things are? As with most marketing endeavors, it’s […]