Archive for the ‘Twitter’ Category
This post is for the staff of the Cooper River Bridge Run, and everyone who participated this past weekend. Or wished they could. Or avoided any travels downtown because of it. You get the idea. I’m disappointed in the PR from the Bridge Run since, and I have a compelling discovery to share about their [...]
Are you just getting started with Twitter? Wondering what to do there? You’re not alone! Every day I get questions and puzzled looks when I mention it. The feeling “I don’t get it” still looms large for many. That’s OK; Twitter has a language and rules all its’ own, and takes time [...]
My last Blog post was about the Maryland Department of Corrections story in which an officer re-applying for his job was requested to surrender his Facebook log-in info as a precondition for employment. The officer complied, albeit reluctantly. Shortly thereafter, the Maryland ACLU filed a formal complaint. This article is a recent update which offers an [...]
Last week, I offered six crucial questions that businesses should consider before they delve into a social media presence. Question one involves figuring out what you want your presence to accomplish for your business. Which begs an even more basic question: How do you decide what those things are? As with most marketing endeavors, it’s [...]
Social Media Marketing is about engagement with your customers. It’s about connecting, and providing content of value. It’s a great way to find new leads, get your name in front of people, and expand your reach…. Blah, blah, BLAH. All right, enough of the platitudes on social media. You’ve probably heard them all before. You [...]
Social Media Management