Archive for the ‘marketing’ Category

posted by on marketing, Online Reputation Management, Service Philosophies

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Business owners tell me daily that one of their biggest objections to having a social presence is that it gives unhappy customers a place to complain online for all to see. Do you worry about this as well? It’s a valid concern – you are indeed giving customers a way to do that when you […]

posted by on FaceBook, marketing, Social Media, social media marketing

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Wow. What a day in the Social Media world. Facebook has launched some pretty hefty changes to its Business Page format. They’re great changes, too – all of which in essence allow pages to act as people – liking other pages, commenting as the page’s identity on other “liked” pages, and so forth.  I’m not […]

posted by on FaceBook, marketing, Opinions, Social Media, social media marketing, Twitter

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Last week, I offered six crucial questions that businesses should consider before they delve into a social media presence. Question one involves figuring out what you want your presence to accomplish for your business. Which begs an even more basic question: How do you decide what those things are? As with most marketing endeavors, it’s […]

posted by on FaceBook, marketing, social media marketing

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(Editor’s note: This article originally appeared in Feburary 2010 as Guest Blog for Palmettbug Digital. It has been modified from its original form.) If you spend any time on Facebook, doubtless you’ve noticed all the business pages that are springing up. I bet you already “like” several. Restaurants, retail establishments, hotels and numerous others find […]

posted by on job loss, marketing, Social Media

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That’s the thought uppermost in my mind as I write this Blog post. Losing a job is never easy, whether due to a layoff or one’s shortcomings as seen by a superior.  I had both types happen to me in 2009. The first was a layoff from an engineering firm due to the economic downturn.  […]