Liz DeLoach
With over 25 years of successful of marketing, sales, and business ownership experience, Liz brings a wealth of knowledge, strategies, and insight to the world of Social Media Marketing to inform and engage your current and prospective customers, as well as deliver measurable results for your business.
After graduating from The College of Charleston in 1986, Liz’s career began in customer service at First Federal of Charleston, followed by sales and marketing for a local business machine company, Monroe Business Systems. In 1991, she was bitten by the entrepreneurial bug and owned and operated her own gift basket company, Gifts Galore, providing customized gift baskets for individuals and businesses. 1995 brought motherhood, and with it, the decision to devote her full time and energy to raising two young children. In 1999, Liz embarked on six years of successful business ownership as an Independent Sales Director for The Pampered Chef, a nationwide kitchen products company. She was consistently in the top 20% of sales, as well as building and overseeing a successful sales force of 22 consultants. She and her team earned several awards and trips. In 2005, she joined CRG Engineering as the company’s very first Marketing Coordinator to develop, oversee, and implement marketing strategy for the firm. Branding work included logo and website development, traditional and e-mail marketing and PR. She oversaw lead generation and client development and its measurement, wrote a monthly newsletter, and had numerous speaking engagements to publicize the firm’s capabilities. During her tenure at CRG, proposal writing and acceptance increased, and the company won several awards from the Charleston Metro Chamber of Commerce in 2006 and 2007, as well as the Charleston Regional Business Journal’s Roaring 20′s in 2007. A firm principal won its 40 Under 40 the same year. Liz held this position until 2009.
In 2009, Liz was an Account Manager for Step Ahead, Inc., overseeing the launch and maintenance of a Social Media Marketing campaign on Facebook, You-Tube, and a Blog for a local nonprofit. Among her successes there, she grew the fan base for the organization’s Facebook page in record time, as well as contributing to very successful PR in print and broadcast mediums. Bitten by the entrepreneurial bug once again, in December 2009, she launched Social Strategies.
Liz is a native Charlestonian with deep ties to the community. Her diverse experience serves her clients well in her role as President of Social Strategies. She understands relationship building and conversational marketing – two cornerstones of the relatively new and unique world of Social Media Marketing. She resides in West Ashley with her husband Dave and two teenagers. She is a Les Mills fitness coach, and volunteers for her church and children’s school. She is a regular guest on the topic of social media for Moms in the Morning, and also serves as a volunteer social media resource for the Palmetto Technology Hub.
