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Liz | Social Strategies Social Media Marketing Social Media - Part 4

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posted by on Opinions, perserverance

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Life is not fair. How many times did we hear that growing up? I can still hear my mother admonishing me to accept this as fact every time something in my universe went awry – whenever an event unfolded that held no apparent remedy, or no other explanation that would fit over the long term, […]

posted by on blogging, FaceBook, Online Reputation Management, Opinions, Social Media, Twitter, YouTube

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My last Blog post was about the Maryland Department of Corrections story in which an officer re-applying for his job  was requested to surrender his Facebook log-in info as a precondition for employment.  The officer complied, albeit reluctantly. Shortly thereafter, the Maryland ACLU filed a formal complaint. This article is a recent update which offers an […]

posted by on FaceBook, Opinions, Social Media

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If you’ve been on Facebook in the last few days, you’ve probably heard a report about the Maryland Department of Correction’s controversial policy of asking job applicants to submit their Facebook passwords and log-in info to conduct background checks. This was prompted by the re-hire of a corrections officer who was told he needed to […]

posted by on FaceBook, marketing, Social Media, social media marketing

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Wow. What a day in the Social Media world. Facebook has launched some pretty hefty changes to its Business Page format. They’re great changes, too – all of which in essence allow pages to act as people – liking other pages, commenting as the page’s identity on other “liked” pages, and so forth.  I’m not […]

posted by on FaceBook, marketing, Opinions, Social Media, social media marketing, Twitter

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Last week, I offered six crucial questions that businesses should consider before they delve into a social media presence. Question one involves figuring out what you want your presence to accomplish for your business. Which begs an even more basic question: How do you decide what those things are? As with most marketing endeavors, it’s […]