Need to Know
Social Strategies provides Social Media Marketing for Business. Located in Charleston, S.C., we can serve clients anywhere. Social Media Marketing has become an important tool in a business’s marketing arsenal.
The first question is often: Why should my business use Social Media Marketing? The answer is millions of people are already there and if your business is not, you’re missing an opportunity to reach them a huge number of people where they go online daily. Do they consume other forms of media? Of course. But those numbers have decreased dramatically – witness the decline of print media and time people spend watching TV. Study after study shows people are spending more time online talking to people, researching before making purchases, and also buying. Why wouldn’t you want to be there? If it’s an issue of not knowing how to do so, or where to be, that’s where professional expertise is key – to determine those important factors.
A second question is: “Why should I pay for social media when it’s free?” While services like like Facebook, Twitter, Linkedin, Google+, YouTube, Tumblr, and Pinterest are free to use, it’s important to understand that Social Media Marketing is not free. Doing it in a way that builds relationships and generates exposure and positive press takes a consistent, strategic effort and will cost you either in man hours for one or more of your employees to oversee it, or in paying a professional to do it for you. Most business owners and their employees have more immediate tasks at hand than hours in a day, which makes it tough to market online. Further, successful social media marketing requires a different approach than traditional marketing, and many businesses don’t know how to do it. Stories abound of businesses who have suffered PR disasters because they made crucial mistakes in managing their sites. Do you want to take that risk going it alone?
Each client is unique, each plan is unique. There are no cookie cutter or one-size-fits-all approaches here. Each client deserves and will get a customized, dynamic, and results – oriented social media plan. Extensive research is done to determine best social avenues, as well as whether the best course is to manage them in-house, or utilize full service outsourced management.
Want to talk further? Reach out for a no obligation consultation and proposal.